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Why My Promotional Product Campaign Failed?

failure is a stepping stone to success

I didn’t find any other best sentence to start this post. Most of you who’re reading this post actually failed in their promotional product marketing or seeing no results from it.

Either ways you’re not seeing any leads generated.

promotional product campaign fail

Read it later – Why Promotional Items Are Important for Your Business?

Ask few questions yourself.

  1. Are you the first person who failed in World? (Here are lots of people who failed)
  2. Do you think that who are successful never been to this stage?
  3. Can you assure that businesses who’re successful today will be successful tomorrow?

No is the answer for all above three questions.

Actually here ends the post. When you’re not only one to fail and who knew that every successful business was successful after lots of failures then whats keeping you behind form trying once again?

Anyway before re-starting your promotional product campaign you must change the approach or tactic.

Lack of plan

Every marketing campaign  online or offline needs a plan before starting.

So do your home work before starting campaign. Note it down on a paper or on your machine, you must have a copy where you can go through when needed.

Don’t think that your promotional product campaign is small so you no need to make a plan. Yes, your business may be small but these copies will help you in future to track your tactics.

If you’re in need of help, our executives will help you to decided exact strategy, fill form and you will be contacted

Lack of resources

The biggest barrier to successful promotional product/item campaign is lack of resources. Without which you can’t reach maximum customers.

Resources can be funds, men or time.

Anyways if it’s matter of budget campaign you can try different promotional products which are cheap and cool.

Related post: Top 10 Best Green Promotional Items

Targeting  wrong customers

Even with plan & resource you may fail if you selected wrong customers.

For instance if you’re selling tech products and you’re targeting age group of 35-50 then without any doubt who will not have a successful campaign.

Select the right customer group. Analyses your customers, write down whom your products are helpful then what are there age group then which promotional product will they be interested in.

Selecting wrong promotional product

You may not agree but even the promotional product or gift which you’re giving away influence your campaign.

Lets think you got a irrelevant product (to your business) and you gave it for free or as a compliment to your customers. Then how you can assure that your customers will remember you? Am not saying 100% will not remember. Lets say if 30% remember you but how many of them will actually turn to potential customer?

If you giveaway promotional product which is relevant to your business then chances of getting leads from these campaigns are more. Because you’re serving same thing which they’ve been using as a product (promotional item which you gifted them).

Wrong location & occasion

How it sound if I give you an promotional umbrella in winter season? Awful!

Even same goes with location, targeting places where you don’t serve is actually wasting your money.

So location and occasion both are important in your promotional item campaign.

Don’t miss this post – 6 Brilliant Ideas of Giving Promotional Products.

Didn’t get anything? Don’t worry you can contact us for queries from here.

Image source: Flickr.com

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